As an independent publisher of Virtual Reality content, you have a unique opportunity to share your ideas, stories, and artistic visions with a wide audience. But before you can do that, you’ll need to consider a few things:
How to Publish and Distribute VR Content
Determine Your Audience
Although it may seem clear, it is not. Clients might state, “I want to construct a training app,” for example. I love that! However, you must choose who you are training—new hires, long-term staff, partners, etc. Varied audiences will have different requirements for the material and the manner in which it is delivered.
You should also be aware of where your audience is located. For instance, since they are not portable, powerful VR headsets like the HTC Vive and Oculus Rift may not be appropriate if you won’t be in close physical contact with the end user.
Since not everyone will want to put on a headset, if the target audience is marketers, you may want to publish to both a VR headset and give them the option to display WebVR on a device like an iPad Pro.
Choose the best Virtual Reality platform and headset for that audience.
You must obtain the appropriate hardware as a continuation of the first stage if you want to showcase your InstaVR-made VR applications. You should probably utilize something like an entry-level, low-cost platform like Google Cardboard if you have a sizable audience spread across a wide geographic area and money is a major concern.
Gear VR, Oculus Go, HTC Vive, and Oculus Rift are viable options if you have a larger budget, a smaller audience, and a need for long-form VR (greater than 2 GB in size).
Additionally, whether you’re using photos or video will influence your choice of headset. For instance, WebVR makes it simple to distribute a short application that only contains 360-degree photographs and lets users choose Dual-View if they have a headset. However, establishing a Native VR app is significantly preferable if you’re using 360 videos, as we’ve previously highlighted, as native apps have a higher FPS than WebVR.
Perform an app test on the selected VR platform/headset
Create a test app first to evaluate if your intended VR experience works with the headset before you really deploy your app. Follow the instructions as though you were the application’s end user to get a sense of how to access, download, and utilize it.
Before uploading your Certificate for the final version of the app to iTunes or Google Play, you should absolutely try out the app yourself. Still, you should properly package up a few test apps so you can examine the app icon, picture/video, and home screen to see how it feels and looks.
Design Virtual Reality packages!
Utilizing InstaVR has a number of wonderful advantages, including the fact that there are no per-app fees. So you don’t have to worry about accumulating extra charges, you can publish to many platforms and perform multiple iterations.
In reality, you don’t want to pack last-minutely. However, you still need to have the packages prepared days before they need to be distributed to the audience.
Promote Your Virtual Reality Program
The final step naturally appears to be publishing your VR application. Yet it isn’t. In actuality, a significant stage is marketing the VR app. For instance, if it’s for iTunes or Google Play, you may make a WebVR version that can be linked to via a Facebook preview and promoted on that social media platform.
To ensure you get the most out of your VR software, you’ll need to get people interested in it even if it’s exclusively for internal usage.
Conclusion
We strongly believe in beginning with the end in mind. Never start a major project with your 360 camera without first considering who your audience is and what they can gain from seeing your work. Consider how your audience will watch your project as you are filming it. The process of actually gathering the media and creating the app will take a lot of labor. If your distribution strategy isn’t thoroughly thought out and put into action, all of that will be for nothing.
Originally posted 2022-09-30 15:38:50.
